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Vistek Rebranding
This project aimed to modernize Vistek’s brand identity while keeping its connection with photographers and creatives. It involved updating the logo, color palette, and overall visual style to create a look that feels fresh, approachable, and inspiring, reflecting the brand’s passion for visual storytelling and innovation.
Tools Used
Adobe Photoshop
Adobe Illustrator
Inspiration
Letter V
This shape represents the letter V
Vinatge Video Camera
Vistek Brandmark
The two shapes come together to form
the Vistek Brandmark, representing the
whole business.
Clear Space & Minimum Size
Variations
Color Palet
Light Blue 01
Primary
CMYK 100 / 91 / 10/ 03
RGB 05 / 45 / 142
HEX #3489C5
Cloud 02
Primary
CMYK 00 /00 / 00/ 00
RGB 255 / 255 / 255
HEX #FFFFFF
Deep 03
Secondary
CMYK 73 / 67 / 65/ 79
RGB 4 / 24 / 24
HEX #111111
Off 04
Secondary
CMYK 05/03 / 03/ 00
RGB 239/239/239
HEX #EFEFEF
Typography
Headlines
Paragraph
Text Hierarchy
App Icons
Iconography
AI
Invoice
Protection
Warranty
Price
Data
Time
Pay
Image Style
Letter Head
Rolleup Banners
Visiting Card
Packaging Mockup
T-Shirt Mockup
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